Creative Easter campaign
The Easter bunny is on its way to meet you
Client: Shopping Pajot
Period: April 2021
Target group: B2C
Services: tailor-made campaign, entertainment, online marketing and regulation regarding gamification
Easter in a retail park traditionally is a time for entertainment and handing out delicious chocolate to shoppers. This year, that wasn’t any different, even during the third wave of Corona.
An energetic and joyous Easter bunny hopping around Shopping Pajot unfortunately wasn’t an option in 2021. So we had to put our heads together and come up with a corona-safe alternative.
For the smallest visitors, we set up a drawing contest with a picture for them to colour and decorate to their heart’s content and post the result in Shopping Pajot’s eye-catching mailbox. The goal? The chance of the Easter bunny paying them a visit at home, complete with yummy chocolate! Shopkeepers were given customised bags of Easter eggs to hand out to shoppers during the Easter weekend.
Plenty of kids entered the competition, with a jury selecting 10 winners. The competition most definitely appealed! The 10 winners welcomed the Easter bunny wearing colourful pyjamas, all ready to munch on delicious chocolate; this certainly was a morning they won’t forget lightly.
Hangar K, Nelson Mandelaplein 2,
8500 Kortrijk – Belgium
BE 0690 665 041
+32 (0)477 80 33 79