< overview
Client: Sony Pictures
Period: march – april 2022
Target group: B2C
Services: marketing activation
The latest major achievement of Sony Pictures, ‘Sonic The Hedgehog 2’, attracted many game and film fans to the cinemas. For the promotional campaign of this film about the super-fast blue hedgehog Sonic, Sony Pictures turned to Wisely. With our experience in marketing activations for various retail parks and shopping centres, we facilitated both Sony Pictures and the local management.
The promotional tour stopped at Shopping Gent-Zuid, Grand Bazar, City2 and ended at Waasland Shopping where it was very crowded!
Did you know that Sony Pictures frequently promotes new releases in shopping centres and retail parks? If interested, contact Wisely and we will make sure your retail park or shopping centre is on the list of possible stops via jef.depret@wearewisely.com.
