{"id":60873,"date":"2021-11-30T08:50:12","date_gmt":"2021-11-30T08:50:12","guid":{"rendered":"https:\/\/wearewisely.com\/project\/back-to-school\/"},"modified":"2021-11-30T08:50:13","modified_gmt":"2021-11-30T08:50:13","slug":"back-to-school","status":"publish","type":"project","link":"https:\/\/wearewisely.com\/fr\/project\/back-to-school\/","title":{"rendered":"Back to school"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.8.1″ use_background_color_gradient=”on” background_color_gradient_start=”#e0013f” background_color_gradient_end=”#0b0146″ background_color_gradient_direction=”144deg” background_color_gradient_start_position=”9%” custom_margin=”|||” custom_padding=”120px||0px|” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”-100px” box_shadow_color=”#ffffff” box_shadow_position=”inner”][et_pb_row _builder_version=”4.8.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” min_height=”321px” custom_margin=”||-80px||false|false” custom_margin_tablet=”-60px||||false|false” custom_margin_phone=”-90px||-78px||false|false” custom_margin_last_edited=”on|tablet”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text content_tablet=”<\/p>\n

Back to school<\/h2>\n

” content_phone=”<\/p>\n

Back to school<\/h5>\n

” content_last_edited=”on|phone” admin_label=”Title” _builder_version=”4.9.4″ text_font=”||||||||” header_font=”Montserrat|500|||||||” header_text_align=”center” header_font_size=”84px” background_layout=”dark” custom_margin=”||||false|false” custom_margin_tablet=”-35px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|tablet” animation_style=”zoom” animation_direction=”left” animation_intensity_zoom=”10%” header_font_size_tablet=”50px” header_font_size_phone=”” header_font_size_last_edited=”on|phone”]<\/p>\n

Back to school<\/h2>\n

[\/et_pb_text][et_pb_divider color=”rgba(255,255,255,0.7)” divider_weight=”3px” _builder_version=”3.2″ max_width=”100px” module_alignment=”center” animation_style=”zoom” animation_direction=”left”]
\n[\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.8.1″][et_pb_row _builder_version=”4.8.1″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_text _builder_version=”4.8.1″ _module_preset=”default” text_font=”Montserrat|300|||||||” text_font_size=”12px” link_option_url=”https:\/\/wearewisely.com\/fr\/cases\/”]<\/p>\n

< retour vers l\u2019aper\u00e7u<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″ custom_margin=”|||” custom_padding=”|||”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/wearewisely.com\/wp-content\/uploads\/2021\/11\/The-Leaf-21-08-21-03956-scaled.jpg” title_text=”The Leaf – 21-08-21 03956″ align=”center” _builder_version=”4.9.4″ _module_preset=”default” width=”50%” width_tablet=”70%” width_phone=”75%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||||false|false” custom_margin_tablet=”” custom_margin_phone=”-55px||||false|false” custom_margin_last_edited=”on|phone”][\/et_pb_image][et_pb_text content_tablet=”<\/p>\n

Une campagne sur mesure pour chaque parc commercial<\/h6>\n

” content_phone=”<\/p>\n

Une campagne sur mesure pour chaque parc commercial<\/h6>\n

” content_last_edited=”on|phone” admin_label=”Title” _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Montserrat|500|||||||” header_2_text_align=”center” header_2_font_size=”30px” header_2_line_height=”1.4em” text_orientation=”center” max_width=”90%” module_alignment=”center” custom_margin=”||||false|false” animation_direction=”right”]<\/p>\n

Une campagne sur mesure pour chaque parc commercial<\/h2>\n

 <\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” quote_font=”Montserrat|||on|||||” quote_text_align=”center” background_enable_color=”off” animation_direction=”right” border_color_all=”#0b0146″ box_shadow_style=”preset1″ locked=”off”]<\/p>\n

Client <\/strong>: –<\/p>\n

P\u00e9riode <\/strong>: ao\u00fbt 2021<\/p>\n

Groupe-cible <\/strong>: B2C<\/p>\n

Services <\/strong>: campagnes sur mesure, divertissement, marketing en ligne<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.8.1″ custom_padding=”60px|0px|0px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” custom_padding=”||0px|||” animation_direction=”right” locked=”off”]<\/p>\n

LE D\u00c9FI<\/u><\/strong><\/p>\n

Traditionnellement, les derni\u00e8res semaines des grandes vacances sont plac\u00e9es sous le signe de la rentr\u00e9e des classes. \u00c0 cette p\u00e9riode de l\u2019ann\u00e9e, les clients des centres commerciaux sont assaillis de communications autour de ce th\u00e8me, qui leur parviennent par tous les canaux. Pour mettre en lumi\u00e8re l\u2019offre des centres commerciaux pour lesquels nous travaillons et la faire ressortir du flot de communications destin\u00e9es au consommateur, nous avons cherch\u00e9 \u00e0 d\u00e9velopper pour chaque centre commercial un concept cr\u00e9atif sur mesure.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” link_text_color=”#e0013f” animation_direction=”right” locked=”off”]<\/p>\n

 <\/p>\n

NOTRE SOLUTION<\/strong><\/span><\/p>\n

Chaque parc commercial ayant des magasins et un public cible sp\u00e9cifiques, le contenu de toute campagne de communication doit \u00eatre individualis\u00e9. L\u2019objectif est toujours le m\u00eame : convaincre le client d\u2019aller effectuer ses achats au parc commercial et\/ou lui permettre de vivre sur place une chouette exp\u00e9rience.<\/p>\n

Pour le Shopping Pajot<\/strong><\/span>, nous avons organis\u00e9 un concours en ligne<\/strong><\/span> o\u00f9 les participants pouvaient remporter un colis \u00ab rentr\u00e9e des classes \u00bb branch\u00e9, compos\u00e9 de toutes sortes d\u2019articles en vente dans ce centre commercial. Pour ce concours, notre groupe cible se composait principalement des habitants du Pajottenland, c\u2019est-\u00e0-dire de clients potentiels vivant dans les proches environs du parc commercial. L\u2019annonce du concours a \u00e9t\u00e9 abondamment partag\u00e9e sur les r\u00e9seaux sociaux, avec pour r\u00e9sultat plusieurs centaines de participants.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_column type=”1_3″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_image src=”https:\/\/wearewisely.com\/wp-content\/uploads\/2021\/11\/Pajot_wedstrijdpakket-2-scaled.jpg” title_text=”Pajot_wedstrijdpakket 2″ align=”center” _builder_version=”4.9.4″ _module_preset=”default” width=”50%” width_tablet=”26%” width_phone=”46%” width_last_edited=”on|phone” module_alignment=”center”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_image src=”https:\/\/wearewisely.com\/wp-content\/uploads\/2021\/11\/Visuals-Wisely-1-1.jpg” title_text=”Visuals Wisely (1)” _builder_version=”4.9.4″ _module_preset=”default” width=”100%” width_tablet=”58%” width_phone=”” width_last_edited=”on|phone” max_width=”96%” module_alignment=”center”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_image src=”https:\/\/wearewisely.com\/wp-content\/uploads\/2021\/11\/Pajot_wedstrijdpakket-scaled.jpg” title_text=”Pajot_wedstrijdpakket” align=”center” _builder_version=”4.9.4″ _module_preset=”default” width=”50%” width_tablet=”26%” width_phone=”46%” width_last_edited=”on|phone” module_alignment=”center”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.8.1″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_text _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” link_text_color=”#e0013f” animation_direction=”right” locked=”off”]<\/p>\n

\u00c0 Bruges, nous avons d\u00e9velopp\u00e9 un tout autre concept pour B-Park<\/strong><\/span>. Les enfants qui se rendent \u00e0 l\u2019\u00e9cole \u00e0 v\u00e9lo ont tout int\u00e9r\u00eat \u00e0 bien ma\u00eetriser la conduite de leur deux-roues. En collaboration avec la Vlaamse Wielerschool (l\u2019\u00c9cole cycliste flamande), nous avons dessin\u00e9 un parcours d\u2019adresse<\/strong> <\/span> afin de permettre aux enfants de mettre \u00e0 niveau leurs comp\u00e9tences. Les enfants qui sont all\u00e9s jusqu\u2019au bout du parcours ont \u00e9t\u00e9 r\u00e9compens\u00e9s par un plumier bien rempli et une veste de s\u00e9curit\u00e9 fluo \u00e0 la mode. Comme quoi, la s\u00e9curit\u00e9 peut aussi \u00eatre un th\u00e8me sympa ! <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.4″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_image src=”https:\/\/wearewisely.com\/wp-content\/uploads\/2021\/11\/Facebook_omslagfoto-scaled.jpg” title_text=”Facebook_omslagfoto” align=”center” _builder_version=”4.9.4″ _module_preset=”default” width=”54%” width_tablet=”75%” width_phone=”91%” width_last_edited=”on|phone”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.8.1″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_text _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” link_text_color=”#e0013f” animation_direction=”right” locked=”off”]<\/p>\n

Enfin, \u00e0 The Leaf Shopping Ternat<\/strong><\/span>, nous avons choisi de combiner shopping de rentr\u00e9e scolaire et pique-nique convivial dans l\u2019aire de jeux du parc commercial. Pendant que les mamans faisaient leur shopping, les enfants ont pu profiter des diff\u00e9rentes animations<\/strong><\/span> : un ch\u00e2teau gonflable, un sculpteur de ballons compl\u00e8tement d\u00e9jant\u00e9, des tatouages \u00e0 l\u2019a\u00e9rographe, des friandises distribu\u00e9es par la mascotte Sofie The Leaf\u2026, le tout au rythme d\u2019une playlist estivale. Cerise sur le g\u00e2teau : nous avons \u00e9galement lanc\u00e9 un concours Facebook, avec comme prix \u00e0 remporter un budget shopping d\u2019une valeur de 150 EUR ou l\u2019un des 4 tickets duo pour Rock Ternat !<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.4″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_image src=”https:\/\/wearewisely.com\/wp-content\/uploads\/2021\/11\/Visuals-Wisely-2.jpg” title_text=”Visuals Wisely (2)” align=”center” _builder_version=”4.9.4″ _module_preset=”default” width=”39%” width_tablet=”55%” width_phone=”73%” width_last_edited=”on|phone”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.8.1″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.1″ _module_preset=”default”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Footer” _builder_version=”4.9.4″ background_color=”#0b0146″ custom_padding=”||||false|false” global_module=”102″ saved_tabs=”all” collapsed=”off”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.9.4″ custom_padding=”||0px|||”][et_pb_column type=”1_4″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_social_media_follow admin_label=”Social Media volgen” _builder_version=”4.9.4″][et_pb_social_media_follow_network social_network=”facebook” url=”https:\/\/www.facebook.com\/wearewiselyBE” _builder_version=”4.4.4″ follow_button=”off” url_new_window=”on”]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https:\/\/www.linkedin.com\/company\/wearewisely” _builder_version=”4.4.4″ follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][et_pb_text admin_label=”Tekst” _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_text_color=”#ffffff” text_font_size=”15px” text_line_height=”1.6em” link_option_url=”https:\/\/wearewisely.com\/fr\/politique-de-confidentialite\/”]<\/p>\n

D\u00e9claration de confidentialit\u00e9<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.9.4″ text_text_color=”#ffffff” text_font_size=”14px” header_font=”||||||||” header_text_color=”#ffffff” header_2_font=”Montserrat|500|||||||” header_2_text_align=”center” header_2_font_size=”27px” header_2_line_height=”1.4em” header_3_font=”Montserrat||||||||” min_height=”50px”]<\/p>\n

wisely bv<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_text_color=”#ffffff” text_font_size=”15px” text_line_height=”1.6em”]<\/p>\n

Kasteelstraat 6,
8500 Kortrijk – Belgi\u00eb
BE 0690 665 041<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.9.4″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Montserrat|500|||||||” header_2_text_align=”center” header_2_font_size=”27px” header_2_line_height=”1.4em” header_3_font=”Montserrat||||||||” min_height=”50px”]<\/p>\n

CONTACT US<\/span><\/h3>\n

[\/et_pb_text][et_pb_text ul_type=”none” ul_item_indent=”1px” _builder_version=”4.8.1″ text_font=”Montserrat|300|||||||” text_text_color=”#ffffff” text_font_size=”15px” ul_font=”Montserrat|300|||||||” ul_font_size=”16px” ul_line_height=”2em” background_layout=”dark”]<\/p>\n

hello@wearewisely.com
+32\u00a0(0)477 80 33 79<\/p>\n

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Join our community<\/span><\/h3>\n

[\/et_pb_text][et_pb_text ul_type=”none” ul_item_indent=”1px” _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_text_color=”#ffffff” text_font_size=”15px” ul_font=”Montserrat|300|||||||” ul_font_size=”16px” ul_line_height=”2em” background_layout=”dark”]<\/p>\n

Restez inform\u00e9<\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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