{"id":60642,"date":"2021-09-16T09:31:41","date_gmt":"2021-09-16T09:31:41","guid":{"rendered":"https:\/\/wearewisely.com\/project\/une-campagne-pascale-pleine-de-creativite\/"},"modified":"2021-09-16T09:34:36","modified_gmt":"2021-09-16T09:34:36","slug":"une-campagne-pascale-pleine-de-creativite","status":"publish","type":"project","link":"https:\/\/wearewisely.com\/fr\/project\/une-campagne-pascale-pleine-de-creativite\/","title":{"rendered":"Une campagne pascale pleine de cr\u00e9ativit\u00e9"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.8.1″ use_background_color_gradient=”on” background_color_gradient_start=”#e0013f” background_color_gradient_end=”#0b0146″ background_color_gradient_direction=”144deg” background_color_gradient_start_position=”9%” custom_margin=”|||” custom_padding=”120px||0px|” da_disable_devices=”off|off|off” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”-100px” box_shadow_color=”#ffffff” box_shadow_position=”inner” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.8.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” min_height=”321px” custom_margin=”||-80px||false|false” custom_margin_tablet=”-60px||||false|false” custom_margin_phone=”-90px||-78px||false|false” custom_margin_last_edited=”on|tablet”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text content_tablet=”<\/p>\n

Une campagne pascale pleine de cr\u00e9ativit\u00e9<\/h2>\n

” content_phone=”<\/p>\n

Une campagne pascale pleine de cr\u00e9ativit\u00e9<\/h5>\n

” content_last_edited=”on|phone” admin_label=”Title” _builder_version=”4.8.1″ text_font=”||||||||” header_font=”Montserrat|500|||||||” header_text_align=”center” header_font_size=”84px” background_layout=”dark” custom_margin=”||||false|false” custom_margin_tablet=”-15px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|tablet” animation_style=”zoom” animation_direction=”left” animation_intensity_zoom=”10%” header_font_size_tablet=”50px” header_font_size_phone=”” header_font_size_last_edited=”on|phone”]<\/p>\n

Une campagne pascale pleine de cr\u00e9ativit\u00e9<\/h2>\n

[\/et_pb_text][et_pb_divider color=”rgba(255,255,255,0.7)” divider_weight=”3px” _builder_version=”3.2″ max_width=”100px” module_alignment=”center” animation_style=”zoom” animation_direction=”left”]
\n[\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.8.1″ da_disable_devices=”off|off|off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.8.1″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_text _builder_version=”4.8.1″ _module_preset=”default” text_font=”Montserrat|300|||||||” text_font_size=”12px” link_option_url=”https:\/\/wearewisely.com\/fr\/cases\/”]<\/p>\n

< retour vers l\u2019aper\u00e7u<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″ custom_margin=”|||” custom_padding=”|||”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/wearewisely.com\/wp-content\/uploads\/2021\/05\/PP2021_602x316px_NL.jpg” title_text=”PP2021_602x316px_NL” align=”center” _builder_version=”4.8.1″ _module_preset=”default” width=”50%” width_tablet=”70%” width_phone=”83%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||||false|false” custom_margin_tablet=”” custom_margin_phone=”-55px||||false|false” custom_margin_last_edited=”on|phone”][\/et_pb_image][et_pb_text content_tablet=”<\/p>\n

Le lapin de P\u00e2ques vient vers toi, les bras pleins de chocolat ! <\/h6>\n

” content_phone=”<\/p>\n

Le lapin de P\u00e2ques vient vers toi, les bras pleins de chocolat ! <\/h6>\n

” content_last_edited=”on|phone” admin_label=”Title” _builder_version=”4.8.1″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Montserrat|500|||||||” header_2_text_align=”center” header_2_font_size=”30px” header_2_line_height=”1.4em” text_orientation=”center” max_width=”90%” module_alignment=”center” custom_margin=”||||false|false” animation_direction=”right”]<\/p>\n

Le lapin de P\u00e2ques vient vers toi, les bras pleins de chocolat ! <\/h2>\n

 <\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.8.1″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” quote_font=”Montserrat|||on|||||” quote_text_align=”center” background_enable_color=”off” animation_direction=”right” border_color_all=”#0b0146″ box_shadow_style=”preset1″ locked=”off”]<\/p>\n

Client <\/strong>: Shopping Pajot<\/p>\n

P\u00e9riode <\/strong>: apvil 2021<\/p>\n

Groupe cible <\/strong>: B2C<\/p>\n

Services<\/strong>: campagne sur mesure, divertissement, marketing online et l\u00e9gislation en mati\u00e8re de gamification <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.8.1″ custom_padding=”60px|0px|0px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” custom_padding=”||0px|||” animation_direction=”right” hover_enabled=”0″ locked=”off” sticky_enabled=”0″]<\/p>\n

LE D\u00c9FI<\/u><\/strong><\/p>\n

Dans un parc commercial, P\u00e2ques rime toujours avec activit\u00e9s r\u00e9cr\u00e9atives<\/strong><\/span> et distribution de d\u00e9licieux chocolats aux clients. Il n\u2019en a pas \u00e9t\u00e9 autrement cette ann\u00e9e, m\u00eame pas en pleine troisi\u00e8me vague de coronavirus !<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” link_text_color=”#e0013f” animation_direction=”right” hover_enabled=”0″ locked=”off” sticky_enabled=”0″]<\/p>\n

 <\/p>\n

NOTRE SOLUTION<\/strong><\/span><\/p>\n

En 2021, les clients du Shopping Pajot n\u2019ont malheureusement pas pu s\u2019amuser au rythme des d\u00e9ambulations du jovial et \u00e9nergique lapin de P\u00e2ques du centre commercial. L\u2019heure n\u2019\u00e9tait pas au rel\u00e2chement et les communes n\u2019avaient donn\u00e9 leur feu vert qu\u2019\u00e0 un nombre tr\u00e8s limit\u00e9 d\u2019animations, quand elles ne les avaient pas carr\u00e9ment toutes interdites. Il nous appartenait, d\u00e8s lors, de faire preuve de cr\u00e9ativit\u00e9 et de proposer une alternative compatible avec les mesures de lutte contre le coronavirus<\/strong><\/span>.<\/p>\n

Pour divertir nos plus jeunes visiteurs, nous avons lanc\u00e9 un concours de dessin<\/strong><\/span> o\u00f9 chaque enfant a pu colorier \u00e0 sa guise une feuille de coloriage ludique avant de d\u00e9poser le fruit de son travail et de son imagination dans la bo\u00eete aux lettres qui avait \u00e9t\u00e9 install\u00e9e \u00e0 l\u2019int\u00e9rieur du Shopping Pajot sp\u00e9cialement pour P\u00e2ques. En guise de carotte, une visite de la maison du lapin de P\u00e2ques en personne<\/strong><\/span>, assortie de la distribution de d\u00e9licieux chocolats, avait \u00e9t\u00e9 promise aux dessinateurs les plus virtuoses. Les visiteurs plus \u00e2g\u00e9s n\u2019avaient pas \u00e9t\u00e9 oubli\u00e9s eux non plus puisque nous avions remis aux commer\u00e7ants du Shopping Pajot des sachets d\u2019\u0153ufs de P\u00e2ques personnalis\u00e9s<\/strong><\/span> \u00e0 distribuer \u00e0 la caisse pendant le week-end pascal.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.8.1″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_image src=”https:\/\/wearewisely.com\/wp-content\/uploads\/2021\/05\/Winnaars-Kleurwedstrijd-Pasen-Pajot.png” title_text=”Winnaars – Kleurwedstrijd Pasen – Pajot” align=”center” _builder_version=”4.8.1″ _module_preset=”default” width=”40%” width_tablet=”50%” width_phone=”80%” width_last_edited=”on|phone”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.8.1″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_text _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” link_text_color=”#e0013f” animation_direction=”right” hover_enabled=”0″ locked=”off” sticky_enabled=”0″]<\/p>\n

Beaucoup d\u2019enfants ont tent\u00e9 leur chance et dix laur\u00e9ats<\/strong><\/span> ont \u00e9t\u00e9 s\u00e9lectionn\u00e9s sous l\u2019oeil avis\u00e9 d\u2019un jury. Le prix mis en jeu a \u00e9t\u00e9 tout \u00e0 fait au go\u00fbt des enfants, au sens propre comme au sens figur\u00e9. Dans leur pyjama bariol\u00e9, ceux-ci ont r\u00e9serv\u00e9 au lapin de P\u00e2ques l\u2019accueil d\u00fb \u00e0 son rang et ne se sont pas fait prier pour s\u2019emparer des chocolats qu\u2019il avait \u00e0 distribuer. Bref, le genre de matin\u00e9e qu\u2019ils n\u2019oublieront pas de sit\u00f4t !<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_column type=”1_2″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_image src=”https:\/\/wearewisely.com\/wp-content\/uploads\/2021\/05\/WAW-website_vierkant-2.png” title_text=”WAW website_vierkant (2)” _builder_version=”4.8.1″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_image src=”https:\/\/wearewisely.com\/wp-content\/uploads\/2021\/05\/WAW-website_vierkant-3.png” title_text=”WAW website_vierkant (3)” _builder_version=”4.8.1″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Footer” _builder_version=”4.8.1″ background_color=”#0b0146″ custom_padding=”||||false|false” da_disable_devices=”off|off|off” saved_tabs=”all” collapsed=”off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.8.1″ custom_padding=”||0px|||”][et_pb_column type=”1_4″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_social_media_follow admin_label=”Social Media volgen” _builder_version=”4.4.4″][et_pb_social_media_follow_network social_network=”facebook” url=”https:\/\/www.facebook.com\/wearewiselyBE” _builder_version=”4.4.4″ follow_button=”off” url_new_window=”on”]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https:\/\/www.linkedin.com\/company\/wearewisely” _builder_version=”4.4.4″ follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][et_pb_text admin_label=”Tekst” _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_text_color=”#ffffff” text_font_size=”15px” text_line_height=”1.6em” link_option_url=”https:\/\/wearewisely.com\/fr\/politique-de-confidentialite\/”]<\/p>\n

D\u00e9claration de confidentialit\u00e9<\/p>\n

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wisely bv<\/span><\/h3>\n

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Kasteelstraat 6,
8500 Courtrai – Belgique
BE 0690 665 041<\/p>\n

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CONTACT US<\/span><\/h3>\n

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hello@wearewisely.com
+32\u00a0(0)477 80 33 79<\/p>\n

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Join our community<\/span><\/h3>\n

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Restez inform\u00e9<\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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