{"id":60638,"date":"2021-09-16T09:19:31","date_gmt":"2021-09-16T09:19:31","guid":{"rendered":"https:\/\/wearewisely.com\/project\/decoration-thematique\/"},"modified":"2021-09-16T09:25:48","modified_gmt":"2021-09-16T09:25:48","slug":"decoration-thematique","status":"publish","type":"project","link":"https:\/\/wearewisely.com\/fr\/project\/decoration-thematique\/","title":{"rendered":"D\u00e9coration th\u00e9matique"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.8.1″ use_background_color_gradient=”on” background_color_gradient_start=”#e0013f” background_color_gradient_end=”#0b0146″ background_color_gradient_direction=”144deg” background_color_gradient_start_position=”9%” custom_margin=”|||” custom_padding=”120px||0px|” da_disable_devices=”off|off|off” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”-100px” box_shadow_color=”#ffffff” box_shadow_position=”inner” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.8.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” min_height=”321px” custom_margin=”||-80px||false|false” custom_margin_tablet=”-60px||||false|false” custom_margin_phone=”-90px||-78px||false|false” custom_margin_last_edited=”on|tablet”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text content_tablet=”<\/p>\n

D\u00e9coration th\u00e9matique<\/h2>\n

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D\u00e9coration th\u00e9matique<\/h5>\n

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D\u00e9coration th\u00e9matique<\/h2>\n

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\n[\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.8.1″ da_disable_devices=”off|off|off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.8.1″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_text _builder_version=”4.8.1″ _module_preset=”default” text_font=”Montserrat|300|||||||” text_font_size=”12px” link_option_url=”https:\/\/wearewisely.com\/fr\/cases\/”]<\/p>\n

< retour vers l\u2019aper\u00e7u<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″ custom_margin=”|||” custom_padding=”|||”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/wearewisely.com\/wp-content\/uploads\/2021\/05\/bloemen10-scaled.jpg” title_text=”bloemen10″ align=”center” _builder_version=”4.8.1″ _module_preset=”default” width=”50%” width_tablet=”70%” width_phone=”75%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||||false|false” custom_margin_tablet=”” custom_margin_phone=”-55px||||false|false” custom_margin_last_edited=”on|phone”][\/et_pb_image][et_pb_text content_tablet=”<\/p>\n

Des \u00e9l\u00e9ments d\u00e9coratifs avec un impact social<\/h6>\n

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Des \u00e9l\u00e9ments d\u00e9coratifs avec un impact social<\/h6>\n

” content_last_edited=”on|phone” admin_label=”Title” _builder_version=”4.8.1″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Montserrat|500|||||||” header_2_text_align=”center” header_2_font_size=”30px” header_2_line_height=”1.4em” text_orientation=”center” max_width=”90%” module_alignment=”center” custom_margin=”||||false|false” animation_direction=”right”]<\/p>\n

Des \u00e9l\u00e9ments d\u00e9coratifs avec un impact social<\/h2>\n

 <\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.8.1″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” quote_font=”Montserrat|||on|||||” quote_text_align=”center” background_enable_color=”off” animation_direction=”right” border_color_all=”#0b0146″ box_shadow_style=”preset1″ locked=”off”]<\/p>\n

Client <\/strong>: The Leaf Shopping Ternat<\/p>\n

P\u00e9riode <\/strong>: 2020-2021<\/p>\n

Groupe cible <\/strong>: B2C<\/p>\n

Services <\/strong>: concept sur mesure, d\u00e9coration, animations, gamification, marketing en ligne et marketing social <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.8.1″ custom_padding=”60px|0px|0px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” custom_padding=”||0px|||” animation_direction=”right” hover_enabled=”0″ locked=”off” sticky_enabled=”0″]<\/p>\n

LE D\u00c9FI<\/u><\/strong><\/p>\n

Bichonner temporairement un parc commercial afin de le rendre plus agr\u00e9able et convivial ? Yes we can !<\/p>\n

Apr\u00e8s une premi\u00e8re s\u00e9ance de brainstorming, il est cependant apparu que nous allions tout de m\u00eame devoir donner de notre personne pour relever ce d\u00e9fi. Car qui dit parc commercial, dit vaste parking, promenade en plein air, structures en hauteur, etc. Toutes des caract\u00e9ristiques qui nous ont oblig\u00e9s \u00e0 tenir compte de param\u00e8tres tels que la r\u00e9sistance aux intemp\u00e9ries, la durabilit\u00e9, une installation avec un chariot \u00e9l\u00e9vateur, la s\u00e9curit\u00e9, etc. Des param\u00e8tres qui ont \u00e9galement fait grimper rapidement la facture et nous ont amen\u00e9s \u00e0 faire preuve de cr\u00e9ativit\u00e9, sous peine de faire exploser le budget du client<\/strong><\/span> !<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” link_text_color=”#e0013f” animation_direction=”right” hover_enabled=”0″ locked=”off” sticky_enabled=”0″]<\/p>\n

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NOTRE SOLUTION<\/strong><\/span><\/p>\n

La demande initiale date d\u2019avant l\u2019\u00e9t\u00e9 2020<\/strong><\/span>. Qui dit \u00e9t\u00e9, dit couleurs rafra\u00eechissantes, fleurs, ciel bleu et soleil radieux, etc. Nous avons \u00e9tudi\u00e9 un large panel de possibilit\u00e9s pour finalement d\u00e9cider de recouvrir les bornes le long du boulevard de grandes fleurs color\u00e9es. Le genre de spectacle qui vous met imm\u00e9diatement de bonne humeur !<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.8.1″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_image src=”https:\/\/wearewisely.com\/wp-content\/uploads\/2021\/05\/bloemen24-scaled.jpg” title_text=”bloemen24″ align=”center” _builder_version=”4.8.1″ _module_preset=”default” width=”30%” width_tablet=”40%” width_phone=”60%” width_last_edited=”on|phone”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.8.1″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_text _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” link_text_color=”#e0013f” animation_direction=”right” hover_enabled=”0″ locked=”off” sticky_enabled=”0″]<\/p>\n

Tr\u00e8s vite, le Shopping The Leaf a re\u00e7u des demandes \u00e9manant d\u2019horizons divers afin de ne pas jeter la d\u00e9coration une fois l\u2019action termin\u00e9e, mais de lui offrir une deuxi\u00e8me vie. Comme The Leaf est un fervent partisan du concept \u00ab cradle to cradle<\/strong><\/span> \u00bb (\u00ab du berceau au berceau \u00bb), les fleurs sont venues embellir, \u00e0 la fin de l\u2019\u00e9t\u00e9, les locaux d\u2019une \u00e9cole et d\u2019une cr\u00e8che de Ternat.<\/p>\n

Apr\u00e8s le succ\u00e8s rencontr\u00e9 par notre d\u00e9coration estivale, le client nous a demand\u00e9 de lui soumettre une nouvelle proposition<\/strong><\/span> d\u2019action pour l\u2019automne. Nous nous sommes de nouveau inspir\u00e9s des bornes longeant le boulevard, que nous avons cette fois d\u00e9clin\u00e9es sur le th\u00e8me de la for\u00eat en les transformant en champignons, en arbres par\u00e9s de leurs couleurs automnales et en animaux plus mignons les uns que les autres. Et cette fois encore, il n\u2019a pas fallu d\u00e9ployer de gros efforts de recherche pour trouver une nouvelle affectation \u00e0 cette sympathique d\u00e9coration.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_column type=”1_2″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_image src=”https:\/\/wearewisely.com\/wp-content\/uploads\/2021\/05\/WAW-website_vierkant-1.png” title_text=”WAW website_vierkant (1)” _builder_version=”4.8.1″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_image src=”https:\/\/wearewisely.com\/wp-content\/uploads\/2021\/05\/WAW-website_vierkant.png” title_text=”WAW website_vierkant” _builder_version=”4.8.1″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.8.1″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_text _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” link_text_color=”#e0013f” animation_direction=”right” hover_enabled=”0″ locked=”off” sticky_enabled=”0″]<\/p>\n

Forts de cette double belle r\u00e9ussite, nous avons pu remettre l\u2019ouvrage sur le m\u00e9tier en 2021. Avec cette troisi\u00e8me cr\u00e9ation, nous voulions aller un pas plus loin. C\u2019est en r\u00e9fl\u00e9chissant \u00e0 un nouveau th\u00e8me qui pourrait mettre en valeur<\/strong><\/span> notre client que nous est venue l\u2019id\u00e9e de souligner \u00e0 travers la d\u00e9coration la politique de durabilit\u00e9 du parc commercial, animation sympa \u00e0 l\u2019appui.<\/p>\n

Et c\u2019est ainsi que la mascotte Sofie The Leaf est devenue la vedette de la promenade, elle qui allait illustrer chaque composante de la politique de durabilit\u00e9 de The Leaf. Les visiteurs pouvaient lire quelques mots d\u2019explication sur des panneaux d\u2019information<\/strong><\/span>, puis enrichir facilement et rapidement leur information sur le site web de The Leaf via un code QR<\/strong><\/span>. Cette communication \u00e9lectronique<\/strong><\/span> a \u00e9t\u00e9 compl\u00e9t\u00e9e par des publications instructives sur les pages Facebook et Instagram du parc commercial. En mentionnant cette action dans la newsletter, nous avons fait en sorte que celle-ci soit \u00e9voqu\u00e9e sur le plus grand nombre possible de canaux<\/strong><\/span>.
Nous avons par ailleurs invit\u00e9 des \u00e9coles \u00e0 une excursion \u00e9ducative sur le th\u00e8me de la durabilit\u00e9, en lien avec une autre campagne, d\u00e9di\u00e9e \u00e0 la semaine de l\u2019abeille.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.8.1″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_image src=”https:\/\/wearewisely.com\/wp-content\/uploads\/2021\/05\/WhatsApp-Image-2021-03-22-at-15.34.16.jpeg” title_text=”bloemen24″ align=”center” _builder_version=”4.8.1″ _module_preset=”default” width=”50%” width_tablet=”60%” width_phone=”90%” width_last_edited=”on|phone”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.8.1″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_text _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” link_text_color=”#e0013f” animation_direction=”right” hover_enabled=”0″ locked=”off” sticky_enabled=”0″]<\/p>\n

Si vous \u00eates vous aussi \u00e0 la recherche d\u2019une chouette d\u00e9coration th\u00e9matique (dans le cadre ou non d\u2019une campagne d\u2019animation ou d\u2019activation) pour votre ville, commune, parc commercial ou centre commercial, n\u2019h\u00e9sitez pas \u00e0 nous contacter<\/strong><\/span> !<\/p>\n

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D\u00e9claration de confidentialit\u00e9<\/p>\n

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wisely bv<\/span><\/h3>\n

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Kasteelstraat 6,
8500 Kortrijk – Belgi\u00eb
BE 0690 665 041<\/p>\n

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CONTACT US<\/span><\/h3>\n

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hello@wearewisely.com
+32\u00a0(0)477 80 33 79<\/p>\n

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Join our community<\/span><\/h3>\n

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Restez inform\u00e9<\/a><\/p>\n

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