[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.8.1″ use_background_color_gradient=”on” background_color_gradient_start=”#e0013f” background_color_gradient_end=”#0b0146″ background_color_gradient_direction=”144deg” background_color_gradient_start_position=”9%” custom_margin=”|||” custom_padding=”120px||0px|” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”-100px” box_shadow_color=”#ffffff” box_shadow_position=”inner”][et_pb_row _builder_version=”4.8.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” min_height=”321px” custom_margin=”||-80px||false|false” custom_margin_tablet=”-60px||||false|false” custom_margin_phone=”-90px||-78px||false|false” custom_margin_last_edited=”on|tablet”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text content_tablet=”<\/p>\n
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< overview<\/p>\n
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Client<\/strong>: Shopping Pajot<\/p>\n Period<\/strong>: Februari 2022<\/p>\n Target group<\/strong>: B2C<\/p>\n Services<\/strong>: tailor-made campaign, project management, gamification & data capturing<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.8.1″ custom_padding=”60px|0px|0px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” link_text_color=”#d60b51″ custom_padding=”||0px|||” animation_direction=”right” locked=”off”]<\/p>\n THE CHALLENGE<\/u><\/strong><\/p>\n Not only is February the shortest month, in retail this month generally also is rather quiet. After the deluge of December parties and gifts and January sales madness, we were tasked to attract extra punters to the retail park and incentivise visitors for doing so.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” link_text_color=”#e0013f” custom_padding=”0px|||||” animation_direction=”right” locked=”off”]<\/p>\n OUR SOLUTION<\/strong><\/span><\/p>\n Those who came shopping in Shopping Pajot during the month of February received a coupon with a unique code with every purchase<\/strong><\/span>. Since this retail park houses several shops under one roof, shoppers of course could collect several coupons during their shopping spree. Back home, they could then easily register these codes.<\/p>\n We added a web page to the Shopping Pajot website<\/strong><\/span>, allowing users to exchange up to five codes at any one time. Each code of course gave them a new chance to win one of several amazing prizes. These prizes had been negotiated with the Shopping Pajot retailers, with the main prize being a thousand euro gift card to be spent in the shopping centre; you could also win a smartphone or vouchers for the new Hubo store. In total, there were over 60 winners.<\/p>\n In the end, over 3,000 coupons were registered during the month of February.<\/p>\n And there is more! The main prize was won by a couple who welcomed their first baby just a few weeks before. To us, that really has been the cherry on the cake to top this successful campaign. We\u2019re already looking forward to the second edition!<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Footer” _builder_version=”4.9.4″ background_color=”#0b0146″ custom_padding=”||||false|false” global_module=”102″ saved_tabs=”all” collapsed=”off”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.9.4″ custom_padding=”||0px|||”][et_pb_column type=”1_4″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_social_media_follow admin_label=”Social Media volgen” _builder_version=”4.9.4″][et_pb_social_media_follow_network social_network=”facebook” url=”https:\/\/www.facebook.com\/wearewiselyBE” _builder_version=”4.4.4″ follow_button=”off” url_new_window=”on”]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https:\/\/www.linkedin.com\/company\/wearewisely” _builder_version=”4.4.4″ follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][et_pb_text admin_label=”Tekst” _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_text_color=”#ffffff” text_font_size=”15px” text_line_height=”1.6em” link_option_url=”https:\/\/wearewisely.com\/en\/privacyverklaring\/”]<\/p>\n Privacy statement<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.9.4″ text_text_color=”#ffffff” text_font_size=”14px” header_font=”||||||||” header_text_color=”#ffffff” header_2_font=”Montserrat|500|||||||” header_2_text_align=”center” header_2_font_size=”27px” header_2_line_height=”1.4em” header_3_font=”Montserrat||||||||” min_height=”50px”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_text_color=”#ffffff” text_font_size=”15px” text_line_height=”1.6em”]<\/p>\n Kasteelstraat 6, [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.9.4″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Montserrat|500|||||||” header_2_text_align=”center” header_2_font_size=”27px” header_2_line_height=”1.4em” header_3_font=”Montserrat||||||||” min_height=”50px”]<\/p>\n [\/et_pb_text][et_pb_text ul_type=”none” ul_item_indent=”1px” _builder_version=”4.8.1″ text_font=”Montserrat|300|||||||” text_text_color=”#ffffff” text_font_size=”15px” ul_font=”Montserrat|300|||||||” ul_font_size=”16px” ul_line_height=”2em” background_layout=”dark”]<\/p>\n hello@wearewisely.com [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_text admin_label=”Title” _builder_version=”4.9.4″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Montserrat|500|||||||” header_2_text_align=”center” header_2_font_size=”27px” header_2_line_height=”1.4em” header_3_font=”Montserrat||||||||”]<\/p>\n [\/et_pb_text][et_pb_text ul_type=”none” ul_item_indent=”1px” _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_text_color=”#ffffff” text_font_size=”15px” ul_font=”Montserrat|300|||||||” ul_font_size=”16px” ul_line_height=”2em” background_layout=”dark”]<\/p>\nwisely bv<\/span><\/h3>\n
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