{"id":60882,"date":"2021-11-30T09:08:59","date_gmt":"2021-11-30T09:08:59","guid":{"rendered":"https:\/\/wearewisely.com\/project\/vip-support-for-marcel-kint-konvert-classic\/"},"modified":"2021-11-30T09:08:59","modified_gmt":"2021-11-30T09:08:59","slug":"vip-support-for-marcel-kint-konvert-classic","status":"publish","type":"project","link":"https:\/\/wearewisely.com\/en\/project\/vip-support-for-marcel-kint-konvert-classic\/","title":{"rendered":"VIP support for Marcel Kint Konvert Classic"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.8.1″ use_background_color_gradient=”on” background_color_gradient_start=”#e0013f” background_color_gradient_end=”#0b0146″ background_color_gradient_direction=”144deg” background_color_gradient_start_position=”9%” custom_margin=”|||” custom_padding=”120px||0px|” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”-100px” box_shadow_color=”#ffffff” box_shadow_position=”inner”][et_pb_row _builder_version=”4.8.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” min_height=”321px” custom_margin=”||-80px||false|false” custom_margin_tablet=”-60px||||false|false” custom_margin_phone=”-90px||-78px||false|false” custom_margin_last_edited=”on|tablet”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text content_tablet=”<\/p>\n

VIP support for Marcel Kint Konvert Classic<\/h2>\n

” content_phone=”<\/p>\n

VIP support for Marcel Kint Konvert Classic<\/h5>\n

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VIP support for Marcel Kint Konvert Classic<\/h2>\n

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\n[\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.8.1″][et_pb_row _builder_version=”4.8.1″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_text _builder_version=”4.8.1″ _module_preset=”default” text_font=”Montserrat|300|||||||” text_font_size=”12px” link_option_url=”https:\/\/wearewisely.com\/en\/cases\/”]<\/p>\n

< overview<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″ custom_margin=”|||” custom_padding=”|||”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/wearewisely.com\/wp-content\/uploads\/2021\/11\/Visuals-Wisely-6.jpg” title_text=”Visuals Wisely (6)” align=”center” _builder_version=”4.9.4″ _module_preset=”default” width=”50%” width_tablet=”70%” width_phone=”75%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||||false|false” custom_margin_tablet=”” custom_margin_phone=”-55px||||false|false” custom_margin_last_edited=”on|phone”][\/et_pb_image][et_pb_text content_tablet=”<\/p>\n

Online communication and technical tools for the VIP event<\/h6>\n

” content_phone=”<\/p>\n

Online communication and technical tools for the VIP event<\/h6>\n

” content_last_edited=”on|phone” admin_label=”Title” _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Montserrat|500|||||||” header_2_text_align=”center” header_2_font_size=”30px” header_2_line_height=”1.4em” text_orientation=”center” max_width=”90%” module_alignment=”center” custom_margin=”||||false|false” animation_direction=”right”]<\/p>\n

Online communication and technical tools for the VIP event<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” quote_font=”Montserrat|||on|||||” quote_text_align=”center” background_enable_color=”off” animation_direction=”right” border_color_all=”#0b0146″ box_shadow_style=”preset1″ locked=”off”]<\/p>\n

Client<\/strong>: vzw Kortrijk Koerse<\/p>\n

Period<\/strong>: June – August 2021<\/p>\n

Target group<\/strong>: B2B \/ B2C<\/p>\n

Services<\/strong>: technical set-up, project management, admin support, online marketing and social marketing<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.8.1″ custom_padding=”60px|0px|0px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” custom_padding=”||0px|||” animation_direction=”right” locked=”off”]<\/p>\n

THE CHALLENGE<\/u><\/strong><\/p>\n

Vzw Kortrijk Koerse is the organization behind Konvert Kortrijk Koerse. In 2021, this non-profit merged with \u2018Wielervereniging Boldershof\u2019, the organization behind GP Marcel Kint. This year, as a team, they launched the Marcel Kint Konvert Classic. Wielervereniging Boldershof was responsible for the race as such, whereas vzw Kortrijk Koerse took care of the VIP event. These days, this event has become a real success, with almost 1,500 VIPS who traditionally celebrate the end of \u2018Kortrijk Cong\u00e9\u2019.<\/p>\n

Since a couple of years, vzw Kortrijk Koerse has relied on Wisely for the event\u2019s online marketing<\/strong><\/span> campaign. We also support the organization in terms of innovation and digitisation<\/strong><\/span>, both behind the scenes and when it comes to communication campaigns aimed at a wider audience. This year again, our team had the pleasure to ensure the VIP event ran smoothly.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” link_text_color=”#e0013f” animation_direction=”right” locked=”off”]<\/p>\n

 <\/p>\n

OUR SOLUTION<\/strong><\/span><\/p>\n

In order to manage and follow-up all communications and registrations, we deployed different technical platforms<\/strong><\/span>. Registrations and payments for the VIP event and the time trial were managed using an automated ticketing system, linked to a web shop. When guests arrived, their tickets\u2019 QR code were scanned. Easy and quick. Checking the Covid Safe Ticket also was mandatory, for which we supplied all required tablets and knowhow.<\/p>\n

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Regarding communication<\/strong> <\/span> to the wider public, we updated the website, Facebook and Instagram page. The website\u2019s facelift meant it now is in line with the new branding of the race and contains all needed information. We also installed the registration tool for sponsors and the time trial in the site. <\/p>\n

For the Facebook and Instagram page, we built a content plan to highlight the different aspects of the race, the VIP event and general information, using videos, stories, messages and social advertising. During the event, our team was on site for content capturing<\/strong><\/span>, taking photos and making videos for live reporting of the race.<\/p>\n

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Apart from the online tools, we also looked after the design and production<\/strong><\/span> of the village\u2019s decoration (photo walls, signage\u2026), menus, food and drink vouchers and wristbands. Eventually, the day had come. On August 20th, all attendees enjoyed a great race and tasteful VIP event \u2013 here\u2019s to the next edition!<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.8.1″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.1″ _module_preset=”default”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Footer” _builder_version=”4.9.4″ background_color=”#0b0146″ custom_padding=”||||false|false” global_module=”102″ saved_tabs=”all” collapsed=”off”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.9.4″ custom_padding=”||0px|||”][et_pb_column type=”1_4″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_social_media_follow admin_label=”Social Media volgen” _builder_version=”4.9.4″][et_pb_social_media_follow_network social_network=”facebook” url=”https:\/\/www.facebook.com\/wearewiselyBE” _builder_version=”4.4.4″ follow_button=”off” url_new_window=”on”]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https:\/\/www.linkedin.com\/company\/wearewisely” _builder_version=”4.4.4″ follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][et_pb_text admin_label=”Tekst” _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_text_color=”#ffffff” text_font_size=”15px” text_line_height=”1.6em” link_option_url=”https:\/\/wearewisely.com\/en\/privacyverklaring\/”]<\/p>\n

Privacy statement<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.9.4″ text_text_color=”#ffffff” text_font_size=”14px” header_font=”||||||||” header_text_color=”#ffffff” header_2_font=”Montserrat|500|||||||” header_2_text_align=”center” header_2_font_size=”27px” header_2_line_height=”1.4em” header_3_font=”Montserrat||||||||” min_height=”50px”]<\/p>\n

wisely bv<\/span><\/h3>\n

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Kasteelstraat 6,
8500 Kortrijk – Belgi\u00eb
BE 0690 665 041<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.9.4″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Montserrat|500|||||||” header_2_text_align=”center” header_2_font_size=”27px” header_2_line_height=”1.4em” header_3_font=”Montserrat||||||||” min_height=”50px”]<\/p>\n

CONTACT US<\/span><\/h3>\n

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hello@wearewisely.com
+32\u00a0(0)477 80 33 79<\/p>\n

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Join our community<\/span><\/h3>\n

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Subscribe here in<\/a><\/p>\n

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