{"id":60870,"date":"2021-11-30T08:42:59","date_gmt":"2021-11-30T08:42:59","guid":{"rendered":"https:\/\/wearewisely.com\/project\/back-to-school\/"},"modified":"2021-11-30T08:42:59","modified_gmt":"2021-11-30T08:42:59","slug":"back-to-school","status":"publish","type":"project","link":"https:\/\/wearewisely.com\/en\/project\/back-to-school\/","title":{"rendered":"Back to school"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.8.1″ use_background_color_gradient=”on” background_color_gradient_start=”#e0013f” background_color_gradient_end=”#0b0146″ background_color_gradient_direction=”144deg” background_color_gradient_start_position=”9%” custom_margin=”|||” custom_padding=”120px||0px|” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”-100px” box_shadow_color=”#ffffff” box_shadow_position=”inner”][et_pb_row _builder_version=”4.8.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” min_height=”321px” custom_margin=”||-80px||false|false” custom_margin_tablet=”-60px||||false|false” custom_margin_phone=”-90px||-78px||false|false” custom_margin_last_edited=”on|tablet”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text content_tablet=”<\/p>\n

Back to school<\/h2>\n

” content_phone=”<\/p>\n

Back to school<\/h5>\n

” content_last_edited=”on|phone” admin_label=”Title” _builder_version=”4.9.4″ text_font=”||||||||” header_font=”Montserrat|500|||||||” header_text_align=”center” header_font_size=”84px” background_layout=”dark” custom_margin=”||||false|false” custom_margin_tablet=”-35px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|tablet” animation_style=”zoom” animation_direction=”left” animation_intensity_zoom=”10%” header_font_size_tablet=”50px” header_font_size_phone=”” header_font_size_last_edited=”on|phone”]<\/p>\n

Back to school<\/h2>\n

[\/et_pb_text][et_pb_divider color=”rgba(255,255,255,0.7)” divider_weight=”3px” _builder_version=”3.2″ max_width=”100px” module_alignment=”center” animation_style=”zoom” animation_direction=”left”]
\n[\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.8.1″][et_pb_row _builder_version=”4.8.1″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_text _builder_version=”4.8.1″ _module_preset=”default” text_font=”Montserrat|300|||||||” text_font_size=”12px” link_option_url=”https:\/\/wearewisely.com\/en\/cases\/”]<\/p>\n

< overview<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″ custom_margin=”|||” custom_padding=”|||”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/wearewisely.com\/wp-content\/uploads\/2021\/11\/The-Leaf-21-08-21-03956-scaled.jpg” title_text=”The Leaf – 21-08-21 03956″ align=”center” _builder_version=”4.9.4″ _module_preset=”default” width=”50%” width_tablet=”70%” width_phone=”75%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||||false|false” custom_margin_tablet=”” custom_margin_phone=”-55px||||false|false” custom_margin_last_edited=”on|phone”][\/et_pb_image][et_pb_text content_tablet=”<\/p>\n

Customised campaigns for any retail park<\/h6>\n

” content_phone=”<\/p>\n

Customised campaigns for any retail park<\/h6>\n

” content_last_edited=”on|phone” admin_label=”Title” _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Montserrat|500|||||||” header_2_text_align=”center” header_2_font_size=”30px” header_2_line_height=”1.4em” text_orientation=”center” max_width=”90%” module_alignment=”center” custom_margin=”||||false|false” animation_direction=”right”]<\/p>\n

Customised campaigns for any retail park<\/h2>\n

 <\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” quote_font=”Montserrat|||on|||||” quote_text_align=”center” background_enable_color=”off” animation_direction=”right” border_color_all=”#0b0146″ box_shadow_style=”preset1″ locked=”off”]<\/p>\n

Client<\/strong>: –<\/p>\n

Period<\/strong>:\u00a0 August 2021<\/p>\n

Target group<\/strong>: B2C<\/p>\n

Services<\/strong>: tailor-made campaigns, entertainment, online marketing<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.8.1″ custom_padding=”60px|0px|0px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” custom_padding=”||0px|||” animation_direction=”right” locked=”off”]<\/p>\n

THE CHALLENGE<\/u><\/strong><\/p>\n

Traditionally, the last weeks of the summer holiday are the well-known back to school weeks. In this particular time of the year, shoppers are inundated with all kinds of communication campaigns focusing on this theme. To really have the proposition of our clients jump out in the midst of such campaigns wave, we selected the best fit creative concept for every retail park.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” link_text_color=”#e0013f” animation_direction=”right” locked=”off”]<\/p>\n

 <\/p>\n

OUR SOLUTION<\/strong><\/span><\/p>\n

Each retail park has their own specific shops and public, which concretely translates in the need for a customised campaign that fits that particular profile. As always, the aim is to convince shoppers to come and shop at the retail park and\/or to ensure every shopper has a great experience during their visit.<\/p>\n

For Shopping Pajot<\/strong><\/span> for instance, we launched a great online competition<\/strong><\/span> to win a hip back-to-school present, filled with all kinds of cool things on sale in the shops at Shopping Pajot. This competition mainly targeted the Pajottenland inhabitants, who live in close proximity of the shopping centre. The competition became a real hit on social media, with hundreds of shoppers participating.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_column type=”1_3″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_image src=”https:\/\/wearewisely.com\/wp-content\/uploads\/2021\/11\/Pajot_wedstrijdpakket-2-scaled.jpg” title_text=”Pajot_wedstrijdpakket 2″ align=”center” _builder_version=”4.9.4″ _module_preset=”default” width=”50%” width_tablet=”26%” width_phone=”46%” width_last_edited=”on|phone” module_alignment=”center”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_image src=”https:\/\/wearewisely.com\/wp-content\/uploads\/2021\/11\/Visuals-Wisely-1-1.jpg” title_text=”Visuals Wisely (1)” _builder_version=”4.9.4″ _module_preset=”default” width=”100%” width_tablet=”58%” width_phone=”” width_last_edited=”on|phone” max_width=”96%” module_alignment=”center”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_image src=”https:\/\/wearewisely.com\/wp-content\/uploads\/2021\/11\/Pajot_wedstrijdpakket-scaled.jpg” title_text=”Pajot_wedstrijdpakket” align=”center” _builder_version=”4.9.4″ _module_preset=”default” width=”50%” width_tablet=”26%” width_phone=”46%” width_last_edited=”on|phone” module_alignment=”center”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.8.1″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_text _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” link_text_color=”#e0013f” animation_direction=”right” locked=”off”]<\/p>\n

We chose another approach for B-Park<\/strong><\/span> in Bruges. When you cycle to school, you know the importance of confidence when riding. In collaboration with \u2018De Vlaamse Wielerschool\u2019, we built a cycling skills course<\/strong> <\/span>, so kids could grow their cycling abilities. Those who completed the course, were rewarded a pencil case filled with pens and pencils and a hip security vest. Who says being safe cannot be cool? <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.4″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_image src=”https:\/\/wearewisely.com\/wp-content\/uploads\/2021\/11\/Facebook_omslagfoto-scaled.jpg” title_text=”Facebook_omslagfoto” align=”center” _builder_version=”4.9.4″ _module_preset=”default” width=”54%” width_tablet=”75%” width_phone=”91%” width_last_edited=”on|phone”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.8.1″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_text _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” link_text_color=”#e0013f” animation_direction=”right” locked=”off”]<\/p>\n

At The Leaf Shopping Ternat<\/strong><\/span>, we opted to combine back-to-school shopping with a fun picknick in the retail park\u2019s play area. While parents enjoyed their shopping trip, the kids were entertained with all kinds of activities<\/strong><\/span>: a bouncy castle, a crazy balloon artist, trendy airbrush tattoos, sweets handed out by mascot Sofie The Leaf\u2026 all to the tunes of a summery playlist. Cherry on the cake: an exciting Facebook competition in which contestants could win a \u20ac 150 shopping budget or one of 4 duo entry tickets to Rock Ternat!<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.4″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_image src=”https:\/\/wearewisely.com\/wp-content\/uploads\/2021\/11\/Visuals-Wisely-2.jpg” title_text=”Visuals Wisely (2)” align=”center” _builder_version=”4.9.4″ _module_preset=”default” width=”39%” width_tablet=”55%” width_phone=”73%” width_last_edited=”on|phone”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.8.1″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.1″ _module_preset=”default”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Footer” _builder_version=”4.9.4″ background_color=”#0b0146″ custom_padding=”||||false|false” global_module=”102″ saved_tabs=”all” collapsed=”off”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.9.4″ custom_padding=”||0px|||”][et_pb_column type=”1_4″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_social_media_follow admin_label=”Social Media volgen” _builder_version=”4.9.4″][et_pb_social_media_follow_network social_network=”facebook” url=”https:\/\/www.facebook.com\/wearewiselyBE” _builder_version=”4.4.4″ follow_button=”off” url_new_window=”on”]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https:\/\/www.linkedin.com\/company\/wearewisely” _builder_version=”4.4.4″ follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][et_pb_text admin_label=”Tekst” _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_text_color=”#ffffff” text_font_size=”15px” text_line_height=”1.6em” link_option_url=”https:\/\/wearewisely.com\/en\/privacyverklaring\/”]<\/p>\n

Privacy statement<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.9.4″ text_text_color=”#ffffff” text_font_size=”14px” header_font=”||||||||” header_text_color=”#ffffff” header_2_font=”Montserrat|500|||||||” header_2_text_align=”center” header_2_font_size=”27px” header_2_line_height=”1.4em” header_3_font=”Montserrat||||||||” min_height=”50px”]<\/p>\n

wisely bv<\/span><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_text_color=”#ffffff” text_font_size=”15px” text_line_height=”1.6em”]<\/p>\n

Kasteelstraat 6,
8500 Kortrijk – Belgi\u00eb
BE 0690 665 041<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.9.4″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Montserrat|500|||||||” header_2_text_align=”center” header_2_font_size=”27px” header_2_line_height=”1.4em” header_3_font=”Montserrat||||||||” min_height=”50px”]<\/p>\n

CONTACT US<\/span><\/h3>\n

[\/et_pb_text][et_pb_text ul_type=”none” ul_item_indent=”1px” _builder_version=”4.8.1″ text_font=”Montserrat|300|||||||” text_text_color=”#ffffff” text_font_size=”15px” ul_font=”Montserrat|300|||||||” ul_font_size=”16px” ul_line_height=”2em” background_layout=”dark”]<\/p>\n

hello@wearewisely.com
+32\u00a0(0)477 80 33 79<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_text admin_label=”Title” _builder_version=”4.9.4″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Montserrat|500|||||||” header_2_text_align=”center” header_2_font_size=”27px” header_2_line_height=”1.4em” header_3_font=”Montserrat||||||||”]<\/p>\n

Join our community<\/span><\/h3>\n

[\/et_pb_text][et_pb_text ul_type=”none” ul_item_indent=”1px” _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_text_color=”#ffffff” text_font_size=”15px” ul_font=”Montserrat|300|||||||” ul_font_size=”16px” ul_line_height=”2em” background_layout=”dark”]<\/p>\n

Subscribe here<\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.8.1″ use_background_color_gradient=”on” background_color_gradient_start=”#e0013f” background_color_gradient_end=”#0b0146″ background_color_gradient_direction=”144deg” background_color_gradient_start_position=”9%” custom_margin=”|||” custom_padding=”120px||0px|” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”-100px” box_shadow_color=”#ffffff” box_shadow_position=”inner”][et_pb_row _builder_version=”4.8.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” min_height=”321px” custom_margin=”||-80px||false|false” custom_margin_tablet=”-60px||||false|false” custom_margin_phone=”-90px||-78px||false|false” custom_margin_last_edited=”on|tablet”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text content_tablet=” Back to school ” content_phone=” Back to school ” content_last_edited=”on|phone” admin_label=”Title” _builder_version=”4.9.4″ text_font=”||||||||” header_font=”Montserrat|500|||||||” header_text_align=”center” header_font_size=”84px” background_layout=”dark” custom_margin=”||||false|false” custom_margin_tablet=”-35px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|tablet” animation_style=”zoom” […]<\/p>\n","protected":false},"author":1,"featured_media":60803,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"project_category":[42],"project_tag":[],"yoast_head":"\nBack to school – Wisely<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wearewisely.com\/en\/project\/back-to-school\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Back to school – Wisely\" \/>\n<meta property=\"og:description\" content=\"[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.8.1″ use_background_color_gradient=”on” background_color_gradient_start=”#e0013f” background_color_gradient_end=”#0b0146″ background_color_gradient_direction=”144deg” background_color_gradient_start_position=”9%” custom_margin=”|||” custom_padding=”120px||0px|” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”-100px” box_shadow_color=”#ffffff” box_shadow_position=”inner”][et_pb_row _builder_version=”4.8.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” min_height=”321px” custom_margin=”||-80px||false|false” custom_margin_tablet=”-60px||||false|false” custom_margin_phone=”-90px||-78px||false|false” custom_margin_last_edited=”on|tablet”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text content_tablet=” Back to school ” content_phone=” Back to school ” content_last_edited=”on|phone” admin_label=”Title” _builder_version=”4.9.4″ text_font=”||||||||” header_font=”Montserrat|500|||||||” header_text_align=”center” header_font_size=”84px” background_layout=”dark” custom_margin=”||||false|false” custom_margin_tablet=”-35px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|tablet” animation_style=”zoom” […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wearewisely.com\/project\/back-to-school\/\" \/>\n<meta property=\"og:site_name\" content=\"Wisely\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearewiselyBE\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wearewisely.com\/wp-content\/uploads\/2021\/11\/The-Leaf-21-08-21-03956-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"9 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/wearewisely.com\/#organization\",\"name\":\"Wisely\",\"url\":\"https:\/\/wearewisely.com\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/wearewiselyBE\",\"https:\/\/www.linkedin.com\/company\/wearewisely\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/wearewisely.com\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/wearewisely.com\/wp-content\/uploads\/2021\/05\/Wisely_logoCMYK.png\",\"contentUrl\":\"https:\/\/wearewisely.com\/wp-content\/uploads\/2021\/05\/Wisely_logoCMYK.png\",\"width\":2233,\"height\":572,\"caption\":\"Wisely\"},\"image\":{\"@id\":\"https:\/\/wearewisely.com\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wearewisely.com\/#website\",\"url\":\"https:\/\/wearewisely.com\/\",\"name\":\"Wisely\",\"description\":\"We manage your community\",\"publisher\":{\"@id\":\"https:\/\/wearewisely.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/wearewisely.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/wearewisely.com\/project\/back-to-school\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/wearewisely.com\/wp-content\/uploads\/2021\/11\/The-Leaf-21-08-21-03956-scaled.jpg\",\"contentUrl\":\"https:\/\/wearewisely.com\/wp-content\/uploads\/2021\/11\/The-Leaf-21-08-21-03956-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"Back to School_The Leaf\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wearewisely.com\/project\/back-to-school\/#webpage\",\"url\":\"https:\/\/wearewisely.com\/project\/back-to-school\/\",\"name\":\"Back to school – Wisely\",\"isPartOf\":{\"@id\":\"https:\/\/wearewisely.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wearewisely.com\/project\/back-to-school\/#primaryimage\"},\"datePublished\":\"2021-11-30T08:42:59+00:00\",\"dateModified\":\"2021-11-30T08:42:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/wearewisely.com\/project\/back-to-school\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wearewisely.com\/project\/back-to-school\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wearewisely.com\/project\/back-to-school\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wearewisely.com\/en\/\",\"url\":\"https:\/\/wearewisely.com\/en\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wearewisely.com\/project\/\",\"url\":\"https:\/\/wearewisely.com\/project\/\",\"name\":\"Projecten\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@id\":\"https:\/\/wearewisely.com\/project\/back-to-school\/#webpage\"}}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/wearewisely.com\/en\/wp-json\/wp\/v2\/project\/60870"}],"collection":[{"href":"https:\/\/wearewisely.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/wearewisely.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/wearewisely.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wearewisely.com\/en\/wp-json\/wp\/v2\/comments?post=60870"}],"version-history":[{"count":2,"href":"https:\/\/wearewisely.com\/en\/wp-json\/wp\/v2\/project\/60870\/revisions"}],"predecessor-version":[{"id":60872,"href":"https:\/\/wearewisely.com\/en\/wp-json\/wp\/v2\/project\/60870\/revisions\/60872"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wearewisely.com\/en\/wp-json\/wp\/v2\/media\/60803"}],"wp:attachment":[{"href":"https:\/\/wearewisely.com\/en\/wp-json\/wp\/v2\/media?parent=60870"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/wearewisely.com\/en\/wp-json\/wp\/v2\/project_category?post=60870"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/wearewisely.com\/en\/wp-json\/wp\/v2\/project_tag?post=60870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}