{"id":60158,"date":"2021-07-01T14:10:19","date_gmt":"2021-07-01T14:10:19","guid":{"rendered":"https:\/\/wearewisely.com\/project\/creative-easter-campaign\/"},"modified":"2021-08-31T09:35:45","modified_gmt":"2021-08-31T09:35:45","slug":"creative-easter-campaign","status":"publish","type":"project","link":"https:\/\/wearewisely.com\/en\/project\/creative-easter-campaign\/","title":{"rendered":"Creative Easter campaign"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.8.1″ use_background_color_gradient=”on” background_color_gradient_start=”#e0013f” background_color_gradient_end=”#0b0146″ background_color_gradient_direction=”144deg” background_color_gradient_start_position=”9%” custom_margin=”|||” custom_padding=”120px||0px|” da_disable_devices=”off|off|off” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”-100px” box_shadow_color=”#ffffff” box_shadow_position=”inner” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.8.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” min_height=”321px” custom_margin=”||-80px||false|false” custom_margin_tablet=”-60px||||false|false” custom_margin_phone=”-90px||-78px||false|false” custom_margin_last_edited=”on|tablet”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text content_tablet=”<\/p>\n

Creative Easter campaign<\/h2>\n

” content_phone=”<\/p>\n

Creative Easter campaign<\/h5>\n

” content_last_edited=”on|phone” admin_label=”Title” _builder_version=”4.8.1″ text_font=”||||||||” header_font=”Montserrat|500|||||||” header_text_align=”center” header_font_size=”84px” background_layout=”dark” custom_margin=”||||false|false” custom_margin_tablet=”-15px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|tablet” animation_style=”zoom” animation_direction=”left” animation_intensity_zoom=”10%” header_font_size_tablet=”50px” header_font_size_phone=”” header_font_size_last_edited=”on|phone”]<\/p>\n

Creative Easter campaign<\/h2>\n

[\/et_pb_text][et_pb_divider color=”rgba(255,255,255,0.7)” divider_weight=”3px” _builder_version=”3.2″ max_width=”100px” module_alignment=”center” animation_style=”zoom” animation_direction=”left”]
\n[\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.8.1″ da_disable_devices=”off|off|off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.8.1″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_text _builder_version=”4.8.1″ _module_preset=”default” text_font=”Montserrat|300|||||||” text_font_size=”12px” link_option_url=”https:\/\/wearewisely.com\/en\/cases\/”]<\/p>\n

< overview<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″ custom_margin=”|||” custom_padding=”|||”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/wearewisely.com\/wp-content\/uploads\/2021\/05\/PP2021_602x316px_NL.jpg” title_text=”PP2021_602x316px_NL” align=”center” _builder_version=”4.8.1″ _module_preset=”default” width=”50%” width_tablet=”70%” width_phone=”83%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||||false|false” custom_margin_tablet=”” custom_margin_phone=”-55px||||false|false” custom_margin_last_edited=”on|phone”][\/et_pb_image][et_pb_text content_tablet=”<\/p>\n

The Easter bunny is on its way to meet you<\/h6>\n

” content_phone=”<\/p>\n

The Easter bunny is on its way to meet you<\/h6>\n

” content_last_edited=”on|phone” admin_label=”Title” _builder_version=”4.8.1″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Montserrat|500|||||||” header_2_text_align=”center” header_2_font_size=”30px” header_2_line_height=”1.4em” text_orientation=”center” max_width=”90%” module_alignment=”center” custom_margin=”||||false|false” animation_direction=”right”]<\/p>\n

The Easter bunny is on its way to meet you<\/h2>\n

 <\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.8.1″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” quote_font=”Montserrat|||on|||||” quote_text_align=”center” background_enable_color=”off” animation_direction=”right” border_color_all=”#0b0146″ box_shadow_style=”preset1″ locked=”off”]<\/p>\n

Client<\/strong>: Shopping Pajot<\/p>\n

Period<\/strong>: April 2021<\/p>\n

Target group<\/strong>: B2C<\/p>\n

Services<\/strong>: tailor-made campaign, entertainment, online marketing and regulation regarding gamification<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.8.1″ custom_padding=”60px|0px|0px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” custom_padding=”||0px|||” animation_direction=”right” locked=”off”]<\/p>\n

THE CHALLENGE<\/u><\/strong><\/p>\n

Easter in a retail park traditionally is a time for entertainment<\/strong> <\/span>and handing out delicious chocolate to shoppers. This year, that wasn\u2019t any different, even during the third wave of Corona.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” link_text_color=”#e0013f” animation_direction=”right” locked=”off”]<\/p>\n

 <\/p>\n

OUR SOLUTION<\/strong><\/span><\/p>\n

An energetic and joyous Easter bunny hopping around Shopping Pajot unfortunately wasn\u2019t an option in 2021. So we had to put our heads together and come up with a corona-safe alternative<\/strong><\/span>.<\/p>\n

For the smallest visitors, we set up a drawing contest<\/strong><\/span> with a picture for them to colour and decorate to their heart\u2019s content and post the result in Shopping Pajot\u2019s eye-catching mailbox. The goal? The chance of the Easter bunny paying them a visit at home<\/strong><\/span>, complete with yummy chocolate! Shopkeepers were given customised bags of Easter eggs<\/strong><\/span> to hand out to shoppers during the Easter weekend.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.8.1″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_image src=”https:\/\/wearewisely.com\/wp-content\/uploads\/2021\/05\/Winnaars-Kleurwedstrijd-Pasen-Pajot.png” title_text=”Winnaars – Kleurwedstrijd Pasen – Pajot” align=”center” _builder_version=”4.8.1″ _module_preset=”default” width=”40%” width_tablet=”50%” width_phone=”80%” width_last_edited=”on|phone”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.8.1″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_text _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” link_text_color=”#e0013f” animation_direction=”right” locked=”off”]<\/p>\n

Plenty of kids entered the competition, with a jury selecting 10 winners<\/strong><\/span>. The competition most definitely appealed! The 10 winners welcomed the Easter bunny wearing colourful pyjamas, all ready to munch on delicious chocolate; this certainly was a morning they won\u2019t forget lightly.<\/p>\n

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Privacy statement<\/p>\n

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wisely bv<\/span><\/h3>\n

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Kasteelstraat 6,
8500 Kortrijk – Belgium
BE 0690 665 041<\/p>\n

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CONTACT US<\/span><\/h3>\n

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Join our community<\/span><\/h3>\n

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Subscribe here<\/a><\/p>\n

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