{"id":60146,"date":"2021-07-01T13:46:32","date_gmt":"2021-07-01T13:46:32","guid":{"rendered":"https:\/\/wearewisely.com\/project\/eneco-launches-the-enecoupon\/"},"modified":"2021-08-31T09:37:17","modified_gmt":"2021-08-31T09:37:17","slug":"eneco-launches-the-enecoupon","status":"publish","type":"project","link":"https:\/\/wearewisely.com\/en\/project\/eneco-launches-the-enecoupon\/","title":{"rendered":"Eneco launches the Enecoupon"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.8.1″ use_background_color_gradient=”on” background_color_gradient_start=”#e0013f” background_color_gradient_end=”#0b0146″ background_color_gradient_direction=”144deg” background_color_gradient_start_position=”9%” custom_margin=”|||” custom_padding=”120px||0px|” da_disable_devices=”off|off|off” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”-100px” box_shadow_color=”#ffffff” box_shadow_position=”inner” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.8.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” min_height=”321px” custom_margin=”||-80px||false|false” custom_margin_tablet=”-60px||||false|false” custom_margin_phone=”-90px||-78px||false|false” custom_margin_last_edited=”on|tablet”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text content_tablet=”<\/p>\n

Eneco launches the Enecoupon<\/h2>\n

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Eneco launches the Enecoupon<\/h5>\n

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Eneco launches the Enecoupon<\/h2>\n

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\n[\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.8.1″ da_disable_devices=”off|off|off” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.8.1″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_text _builder_version=”4.9.4″ _module_preset=”default” text_font=”Montserrat|300|||||||” text_font_size=”12px” link_option_url=”https:\/\/wearewisely.com\/en\/cases\/”]<\/p>\n

< overview<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″ custom_margin=”|||” custom_padding=”|||”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/wearewisely.com\/wp-content\/uploads\/2021\/04\/enecoupon-20-970-x-540px-1.png” title_text=”enecoupon-20-970-x-540px-1″ _builder_version=”4.8.1″ _module_preset=”default” width=”65%” module_alignment=”center”][\/et_pb_image][et_pb_text content_tablet=”<\/p>\n

Boosting buying power with a digital voucher <\/h6>\n<\/p>\n

” content_phone=”<\/p>\n

Boosting buying power with a digital voucher <\/h6>\n<\/p>\n

” content_last_edited=”on|phone” admin_label=”Title” _builder_version=”4.8.1″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Montserrat|500|||||||” header_2_text_align=”center” header_2_font_size=”30px” header_2_line_height=”1.4em” text_orientation=”center” max_width=”90%” module_alignment=”center” custom_margin=”||||false|false” animation_direction=”right”]<\/p>\n

Boosting buying power with a digital voucher <\/h2>\n

 <\/p>\n

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Client<\/strong>: Eneco Belgium<\/p>\n

Period<\/strong>: Sep 2020 – March 2021<\/p>\n

Target group<\/strong>: B2B \/ B2C<\/p>\n

Services<\/strong>: technological set-up, software configuration, project management, helpdesk, administrative support<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.8.1″ custom_padding=”60px|0px|0px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” animation_direction=”right” locked=”off”]<\/p>\n

THE CHALLENGE<\/u><\/strong><\/p>\n

In 2020, the corona virus seriously affected the sales numbers of numerous shops and restaurants, many of which have a business account with energy supplier Eneco. To offer them some alleviation, Eneco decided to launch the Enecoupon solidarity campaign, that aimed at enticing private customers to shop locally<\/strong><\/span>. First, shoppers could buy a 25 or 50 euro voucher via the web shop, which could then be spent. Thanks to a mailing campaign with discount codes<\/strong><\/span>, in reality Eneco customers would only pay half, whereas the respective business owners were reimbursed the discounted amount by Eneco.<\/p>\n

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 <\/p>\n

OUR SOLUTION<\/span><\/strong><\/p>\n

The main idea behind the Enecoupon campaign was relatively simple, technically however, it was less easy. Generating the discount codes and allocating them to the customers via their email address, producing customised vouchers with QR codes, validating Enecoupons, reimbursing the businesses\u2026.<\/p>\n

Eneco called upon Wisely for project management, technical implementation, admin and the helpdesk for participating shoppers and businesses.<\/p>\n

Technically<\/strong><\/span>, the first phase entailed the selection and configuration of the back-end platform<\/strong><\/span>. The campaign was run on an existing software application, which was optimised to meet Eneco\u2019s requirements. Here at Wisely, we are of the opinion there is no need to keep re-inventing the wheel, since many existing solutions, combined cleverly, can definitely deliver what our clients have in mind. Of course this is cost-effective as well and it shortens the actual duration of the project.<\/p>\n

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The solution we selected ensured shoppers could purchase their Enecoupon in the web shop<\/strong><\/span> and in return receive their personal voucher with QR code<\/strong><\/span> via email.<\/span><\/p>\n

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We also ensured all participating shops were able to easily cash<\/strong><\/span> the voucher by scanning the QR code with their tablet or smartphone, or entering the details on the web platform. They also could consult all transactions at any given time in the digital portal for retailers.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” _builder_version=”4.8.1″ _module_preset=”default” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” max_width=”635px”][et_pb_column type=”4_4″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_image src=”https:\/\/wearewisely.com\/wp-content\/uploads\/2021\/06\/Visuals-Wisely-1.png” title_text=”Visuals Wisely (1)” align=”center” force_fullwidth=”on” _builder_version=”4.9.4″ _module_preset=”default” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.8.1″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_text _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” animation_direction=”right” locked=”off”]<\/p>\n

Wisely managed all communication<\/strong> <\/span>aimed at the participating businesses, which included writing and sending clear mails and manuals.<\/p>\n

The helpdesk<\/strong> <\/span>was at hand via telephone or email for practical support in Dutch or French, when needed.<\/p>\n

The settlement of the reimbursements between Eneco and the businesses was handled by our admin support team.<\/p>\n

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\n

\u201cThe aim of the Enecoupon campaign, being a sustainable energy supplier, was to boost the sales results of our business customers in those difficult corona times. Wisely selected and configured the best-fit software, took care of technical implementation and managed support for the participating businesses faultlessly. The fact Wisely looked after all responsibilities and details, meant I felt at ease throughout the entire campaign. We delivered a silver lining to our customers in such turbulent times.\u201d<\/em><\/p>\n

 <\/p>\n

Carole Vincke, B2B Marketing Expert Eneco Belgium<\/p>\n<\/blockquote>\n

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BE 0690 665 041<\/p>\n

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