{"id":57712,"date":"2020-05-26T11:52:29","date_gmt":"2020-05-26T11:52:29","guid":{"rendered":"http:\/\/wearewisely.com\/?page_id=57712"},"modified":"2023-06-15T09:00:42","modified_gmt":"2023-06-15T09:00:42","slug":"over-ons","status":"publish","type":"page","link":"https:\/\/wearewisely.com\/en\/over-ons\/","title":{"rendered":"About us"},"content":{"rendered":"

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About us<\/h1>\n

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History<\/h2>\n

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\n[\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.9.4″ custom_padding=”60px|0px|60px|0px”][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb title=”2009″ _builder_version=”4.9.4″ header_font=”Montserrat|500|||||||” header_font_size=”61px” body_font=”Montserrat||||||||” body_font_size=”16px”]TOWN CENTER MANAGEMENT FOR CITY OF KORTRIJK
\n[\/et_pb_blurb][et_pb_text _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” animation_direction=”right” locked=”off”]As town center manager of Kortrijk (as the company ‘Het Opzet’), Maarten Decramer, founder and CEO of Wisely, saw more than ever the need for innovative hands-on marketing management to attract customers to the city center and have them return. He dabbled in the shopping streets of Kortrijk for > 3 years, learning the tricks of marketing for retail and leisure (tourism, events, culture, etc.).
\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb title=”2013″ _builder_version=”4.9.4″ header_font=”Montserrat|500|||||||” header_font_size=”61px” body_font=”Montserrat||||||||” body_font_size=”16px” locked=”off”]SOLUTIONS FOR CITIES AND SHOPPING CENTERS
\n[\/et_pb_blurb][et_pb_text _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” animation_direction=”right” locked=”off”]In 2013, a decision was made on the more specialized mission of ‘Het Opzet’: They would assist cities and municipalities with efficient tools and campaigns to activate their inhabitants and shoppers. But it soon turned out that this approach also worked in retail parks and shopping centers and to support events. And with success, because in the short term the company evolved into a multidisciplinary team of 10 driven people, working for various cities, retail parks and events.<\/p>\n

‘Het Opzet’ was spotlighted by a number of umbrella loyalty & gift voucher systems for inner city centers (Tongeren, Poperinge, …) that it had implemented. It led the founders to a merger \/ sale of the company to Joyn, currently still the largest loyalty & marketing platform in Belgium for local commerce.
\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb title=”2018″ _builder_version=”4.9.4″ header_font=”Montserrat|500|||||||” header_font_size=”61px” body_font=”Montserrat||||||||” body_font_size=”16px” locked=”off”]BIRTH OF WISELY, 100% FOCUS ON IMPACT MAKING FOR RETAIL AND LEISURE
\n[\/et_pb_blurb][et_pb_text _builder_version=”4.9.4″ text_font=”Montserrat|300|||||||” text_font_size=”16px” text_line_height=”1.8em” animation_direction=”right” locked=”off”]In early 2018, the team that had worked together for years started the new Wisely<\/em>. With an even more experienced focus on marketing for environments where (1) retail is the core (such as cities, town center management, shopping streets, shopping centers, retail parks) or (2) leisure the goal (such as events, festivals, holiday or theme parks, associations … ).<\/p>\n

Not ‘just’ a communication agency, but specialized in (medium) long term marketing management. The Wisely team is, as a matter of speaking, a part-time colleague of its customers.
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Privacy statement<\/p>\n

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wisely bvba<\/span><\/h2>\n

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Leiestraat 29,
8500 Kortrijk – Belgium
BE 0690 665 041<\/p>\n

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CONTACT US<\/span><\/h2>\n

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hello@wearewisely.com
+32\u00a0(0)477 80 33 79<\/p>\n

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Join our community<\/span><\/h3>\n

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Subscribe here<\/a><\/p>\n

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Over ons<\/h1>

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[\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"3.25\" custom_padding=\"27px|0px|0px|0px\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_image src=\"http:\/\/wearewisely.com\/wp-content\/uploads\/2020\/04\/shutterstock_1415287028-scaled-e1588063175157.jpg\" title_text=\"shutterstock_1415287028\" _builder_version=\"4.4.4\"]
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Geschiedenis<\/p>

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CENTRUM MANAGEMENT VOOR KORTRIJK<\/p>

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Als centrummanager van Kortrijk (onder de vlag Het Opzet) zag Maarten Decramer, oprichter en CEO van Wisely, meer dan ooit de nood aan innovatieve hands-on marketing management om klanten naar de binnenstad aan te trekken en hen te laten terugkeren. Hij ploeterde > 3 jaar in de Kortrijkse winkelstraten en leerde er zo de knepen van het marketingvak voor retail en vrijetijd (toerisme, evenementen, cultuur, \u2026).<\/p>

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OPLOSSINGEN VOOR STEDEN EN SHOPPING CENTRA<\/p>

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In 2013 werd beslist over de meer gespecialiseerde missie van Het Opzet: Men zou steden en gemeenten bijstaan met effici\u00ebnte tools en campagnes om hun inwoners en shoppers te activeren. Maar al snel bleek die saus ook te werken in retailparken en shopping centra en om evenementen te ondersteunen. En met succes, want op korte termijn evolueerde Het Opzet naar een multidisciplinair team van 10 gedreven mensen, aan de slag voor diverse steden, retailparken en evenementen.<\/p>

Het Opzet liep in de kijker door een aantal overkoepelende loyalty - & kadobonsystemen voor binnensteden (Tongeren, Poperinge, ...) die het uitgerold had. Het bracht de founders tot een fusie\/verkoop van Het Opzet aan Joyn, momenteel nog steeds het grootste loyalty & marketingplatform in Belgi\u00eb voor de lokale handel.<\/p>

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OPRICHTING WISELY, 100% FOCUS OP MARKETING OM RETAIL EN LEISURE NOG STERKER TE ONDERSTEUNEN<\/p>

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Begin 2018 startte het team dat al jaren samenwerkte, het nieuwe Wisely. Met een nog meer ervaren focus op marketing voor omgevingen waar (1) retail de draaischijf is (zoals steden, binnenstadsmanagement, winkelstraten, shoppingcentra, retailparken) of (2) vrijetijd het doel (zoals evenementen, festivals, vakantie- of attractieparken, verenigingen \u2026).<\/p>

Geen \u2018gewoon\u2019 communicatie agency, maar gespecialiseerd in (middel)lange termijn marketing management. Het Wisely-team is als het ware een part-time collega van haar klanten.<\/p>

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wisely bvba<\/span><\/h2>

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Hangar K, Nelson Mandelaplein 2,
8500 Kortrijk - Belgium
BE 0690 665 041<\/p>

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CONTACT US<\/span><\/h2>

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